Picture 1 of 1

Stock photo
Stock photo
The Elusive Fan: Reinventing Sports in a Crowded Marketplace by Rein, Irving - Picture 1 of 1

The Elusive Fan: Reinventing Sports in a Crowded Marketplace by Ben Ryan Shields, Irving Rein, Philip Kotler (Hardcover, 2006)

Be the first towrite a review.
  • Book Hub Australia (170084)
  • 99.6% positive Feedback
Price:
AU $71.39
+ AU $9.98 postage
Estimated delivery Fri, 31 May - Fri, 7 Jun
Returns:
30-day returns. Buyer pays for return postage.
Condition:
Brand new
The Elusive Fan: Reinventing Sports in a Crowded Marketplace. Author: By Rein, Irving. Along the way they illustrate their points with fascinating case studies, including. The bad news is: It's never been harder to attract, engage, and retain the sports fan.