A practical guidebook for people interested in starting a business with comprehensive coverage of all aspects of starting, running and growing a business. This book includes everything needed to launch a successful business w--expert strategies, up-to-date trends, business planning guidance, and inspiring real-world case studies, along with worksheets and critical thinking exercises to help would-be entrepreneurs be successful.
Rhonda Abrams, entrepreneur, author, and nationally syndicated columnist is widely recognized as one of the leading experts on entrepreneurship and small business. Rhonda's column for USA Today, Strategies, is the most widely distributed column on small business and entrepreneurship in the United States. She has written more than a dozen other books on entrepreneurship, including the best-selling Successful Business Plan: Secrets & Strategies, and her books have sold more than a million copies. Rhonda was educated at UCLA and Harvard University.