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Entrepreneurship for the Creative and Cultural Industries by Bonita M. Kolb (Paperback, 2015)

About this product

About this product

Product Information

Artists, musicians, actors, singers, designers and other creative individuals need to understand basic business concepts if they are to successfully pursue their chosen artistic profession. These skills have historically not been taught to creative students, which leaves them unprepared to make a living from their artistic efforts. Entrepreneurship for the Creative and Cultural Industries will teach the basics of business in a way that is relevant to the challenges of running a small business marketing a creative product. Whether it is understanding the basics of business language, appreciating the crucial importance of finance, or using social media marketing, this innovative textbook covers the entrepreneurial skills required to succeed in the creative sector. Including advice from artists who have turned their idea in to a profitable business and worksheets that can be combined into a simple business plan, Kolb helps non-business minded creatives to understand everything they need to succeed in the increasingly competitive creative economy. This textbook is essential reading for non-business students who are looking to understand the business side of the creative sector whilst its practical style will also suit recent graduates in these industries

Product Identifiers

Publisher
Taylor & Francis Ltd
ISBN-13
9781138019546
eBay Product ID (ePID)
209120545

Product Key Features

Author
Bonita M. Kolb
Publication Name
Entrepreneurship for the Creative and Cultural Industries
Format
Paperback
Language
English
Subject
Business
Publication Year
2015
Type
Textbook
Number of Pages
228 Pages

Dimensions

Item Height
234mm
Item Width
156mm
Item Weight
363g

Additional Product Features

Title_Author
Bonita M. Kolb
Series Title
Discovering the Creative Industries
Country/Region of Manufacture
United Kingdom

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