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Erfolgsfaktoren Einer E-Commerce-Website: Empirische Identifikation Vertrauensfoerdernder Signale Im Internet-Einzelhandel by Dennis Ahrholdt (Paperback, 2010)

About this product

About this product

Product Information

Dennis Ahrholdt untersucht mit dem Partial-Least-Squares-Verfahren, wie sich die Vertrauensausbildung - als zentrale Antezedenz der Kaufabsicht - positiv im E-Commerce beeinflussen lasst. Die Ergebnisse koennen als Entscheidungsgrundlage fur Investitionen zur Steigerung der Conversion-Rate dienen.

Product Identifiers

Publisher
Gabler Verlag
ISBN-13
9783834923189
eBay Product ID (ePID)
190631793

Product Key Features

Author
Dennis Ahrholdt
Publication Name
Erfolgsfaktoren Einer E-Commerce-Website: Empirische Identifikation Vertrauensfoerdernder Signale Im Internet-Einzelhandel
Format
Paperback
Language
German
Subject
Management, Marketing, Business
Publication Year
2010
Type
Textbook
Number of Pages
321 Pages

Dimensions

Item Height
210mm
Item Width
148mm
Item Weight
417g

Additional Product Features

Title_Author
Dennis Ahrholdt
Series Title
Betriebswirtschaftliche Aspekte Lose Gekoppelter Systeme Und
Country/Region of Manufacture
Germany

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