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Espresso Yourself: The Taste of Your Brand by Angi Egan (Paperback, 2009)

About this product

About this product

Product Information

Espresso Yourself is the second book in the Romancing The Customer series. The series focuses on the principles of an an iconic business through a laser-like focus on the wants, needs and desires of a long lasting relationship with your customers. This book encourages businesses to: * Think about how their actions impact on customers' perceptions more than anything else they may do. * Understand the value of interrupting customer behavioural patterns. * Dare to be different and move the focus back on to the customer. Espresso Yourself highlights the dangers of corporate thinking and puts passion and enthusiasm for your brand and customers at the forefront.

Product Identifiers

Publisher
Word4word
ISBN-10
1906316325
ISBN-13
9781906316327
eBay Product ID (ePID)
103821789

Product Key Features

Author
Angi Egan
Format
Paperback
Language
English
Subject
Sales & Marketing

Additional Product Features

Place of Publication
Evesham
Series Part/Volume Number
V. 2
Series Title
Romancing the Customer
Author Biography
Angi Egan is rapidly becoming recognised as one of the most innovative retail specialists, having gained knowledge and experience through senior management positions in all aspects of retail.Based in the historic jewellery quarter in Birmingham, she works with businesses across the UK and internationally.
Date of Publication
07/09/2009
Imprint
Word4word
Country of Publication
United Kingdom

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