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Essentials of Entrepreneurship and Small Business Management by Jeffrey R. Cornwall, Norman M. Scarborough (Paperback, 2014)

About this product

About this product

Product Information

Taking a practical, hands-on approach to entrepreneurship, this text equips students with the tools and critical thinking skills they need to position themselves for enduring small business success. Now in its Eighth Edition, Essentials of Entrepreneurship and Small Business Management teaches students how to successfully launch and manage a small business with staying power. By dissecting case studies, examining successes and failures in the context of the market, and observing the tactics used by today's most successful small business ventures, a diverse set of students can develop potent business acumen in the classroom. These skills give them a unique advantage in a hotly competitive environment, transforming their passion, creativity, and ambition into the force that drives the world's ecomy. Essentials of Entrepreneurship and Small Business Management contains a multitude of student- and instructor-friendly features, almost all of which have been updated in this new edition.

Product Identifiers

Publisher
Pearson Education (US)
ISBN-10
0133849627
ISBN-13
9780133849622
eBay Product ID (ePID)
208795663

Product Key Features

Author
Jeffrey R. Cornwall, Norman M. Scarborough
Format
Paperback
Language
English
Subject
Business, Accounting & Vocational: Textbooks & Study Guides

Additional Product Features

Place of Publication
Upper Saddle River
Content Note
Illustrations
Date of Publication
29/12/2014
Imprint
Prentice Hall
Edition Statement
8th Revised Edition
Country of Publication
United States

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