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Essentials of Entrepreneurship and Small Business Management, Global Edition by Jeffrey Cornwall, Norman Scarborough (Paperback, 2015)

About this product

About this product

Product Information

For courses in Small Business Management, Entrepreneurship, New Venture Creation, and New Venture Management. The Foundation to Building a Successful Small Business Taking a practical, hands-on approach to entrepreneurship, this text equips students with the tools and critical thinking skills they need to position themselves for enduring small business success. Essentials of Entrepreneurship and Small Business Management teaches students how to successfully launch and manage a small business with staying power. By dissecting case studies, examining successes and failures in the context of the market, and observing the tactics used by today's most successful small business ventures, a diverse set of students can develop potent business acumen in the classroom. These skills give them a unique advantage in a hotly competitive environment, transforming their passion, creativity, and ambition into the force that drives the world's economy.

Product Identifiers

Publisher
Pearson Education Limited
ISBN-13
9781292094861
eBay Product ID (ePID)
209337767

Product Key Features

Author
Jeffrey Cornwall, Norman Scarborough
Publication Name
Essentials of Entrepreneurship and Small Business Management, Global Edition
Format
Paperback
Language
English
Subject
Business
Publication Year
2015
Type
Textbook
Number of Pages
720 Pages

Dimensions

Item Height
276mm
Item Width
216mm
Item Weight
1396g

Additional Product Features

Title_Author
Norman Scarborough, Jeffrey Cornwall
Country/Region of Manufacture
United Kingdom

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