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Essentials of Services Marketing: Wirtz Essentials of Services Marketing, Global Edition 3 by Jochen Wirtz, Christopher Lovelock, Patricia Chew (Paperback, 2017)

About this product

Product Information

Essentials of Services Marketing, 3rd Edition is meant for courses directed at undergraduate and polytechnic students, especially those heading for a career in the service sector, whether at the executive or management level. It delivers streamlined coverage of services marketing topics with an exciting global outlook with visual learning aids and clear language. It has been designed so that instructors can make selective use of chapters and cases to teach courses of different lengths and formats in either services marketing or services management.

Product Identifiers

Publisher
Pearson Education Limited
ISBN-13
9781292089959
eBay Product ID (ePID)
209347165

Product Key Features

Author
Jochen Wirtz, Christopher Lovelock, Patricia Chew
Publication Name
Essentials of Services Marketing: Wirtz Essentials of Services Marketing, Global Edition 3
Format
Paperback
Language
English
Subject
Marketing
Publication Year
2017
Type
Textbook
Number of Pages
704 Pages

Dimensions

Item Height
275mm
Item Width
220mm
Item Weight
1548g

Additional Product Features

Title_Author
Jochen Wirtz, Christopher Lovelock, Patricia Chew
Country/Region of Manufacture
United Kingdom

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Essentials of Services Marketing: Wirtz Essentials of Services Marketing, Global Edition 3 by Jochen Wirtz, Christopher Lovelock, Patricia Chew (Paperback, 2017)

About this product

Product Information

Product Identifiers

Product Key Features

Dimensions

Additional Product Features

Best Selling in Adult Learning & University

Australian Native Bee Book: Keeping Stingless Bee Hives for Pets, Pollination and Sugarbag Honey by Tim Heard (Paperback, 2015)

The Weed Forager's Handbook: A Guide to Edible and Medicinal Weeds in Australia by Adam Grubb, Annie Raser-Rowland (2012, Paperback)

Permaculture: A Designer's Manual by Bill Mollison (Hardcover, 1988)

The Falsification of History: Our Distorted Reality by John Hamer (Paperback, 2013)

In-Basket Case Studies by Guy Adamson (Paperback, 1986)

Empire of the Summer Moon: Quanah Parker and the Rise and Fall of the Comanches, the Most Powerful Indian Tribe in American History by S.C. Gwynne (Paperback, 2011)

Botanical Field Guide by Stefan Mager (Fold-out book or chart, 2021)

Save on Adult Learning & University

Netter Atlas of Human Anatomy: Classic Regional Approach

Havard's Nursing Guide to Drugs

Steven Holzner Physics Essentials For Dummies (Paperback)

T. Jared Bunch Matthew LaPlante John D. Day The AFib Cure (Paperback)

Care of People with Diabetes: A Manual for Healthcare Practice

The Fourth Turning By Neil Howe, William Strauss

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