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Exploring Marketing Research (with Qualtrics Printed Access Card and DVD) by Barry J Babin, William G Zikmund (Hardback, 2009)

About this product

Product Information

EXPLORING MARKETING RESEARCH deals with the design, collection, analysis, and reporting of marketing research data relevant to a firm's current and future needs. The text focuses on students as managers, t practitioners, of marketing research. Students learn about traditional types of marketing research, such as designing questionnaires, as well as the latest techlogical developments that facilitate marketing research including data collection devices, data analysis tools, and practical approaches to data analysis. In addition, this edition places more emphasis on ethical and international issues relating to marketing research.

Product Identifiers

Publisher
South-Western, Cengage Learning, Inc
ISBN-10
0324788444
ISBN-13
9780324788440
eBay Product ID (ePID)
96337153

Product Key Features

Author
Barry J Babin, William G Zikmund
Format
Sewn,Cloth over Boards, Hardback
Language
English
Subject
Sales & Marketing
Type
Textbook

Dimensions

Weight
1633g
Height
277mm
Width
218mm

Additional Product Features

Place of Publication
Mason, OH
Spine
30mm
Content Note
Illustrations
Date of Publication
04/03/2009
Edition Statement
10th
Genre
Sales & Marketing
Country of Publication
United States

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Exploring Marketing Research (with Qualtrics Printed Access Card and DVD) by Barry J Babin, William G Zikmund (Hardback, 2009)

About this product

Product Information

Product Identifiers

Product Key Features

Dimensions

Additional Product Features

Best Selling in Adult Learning & University

Permaculture: A Designer's Manual by Bill Mollison (Hardcover, 1988)

Australian Native Bee Book: Keeping Stingless Bee Hives for Pets, Pollination and Sugarbag Honey by Tim Heard (Paperback, 2015)

The Weed Forager's Handbook: A Guide to Edible and Medicinal Weeds in Australia by Adam Grubb, Annie Raser-Rowland (2012, Paperback)

Empire of the Summer Moon: Quanah Parker and the Rise and Fall of the Comanches, the Most Powerful Indian Tribe in American History by S.C. Gwynne (Paperback, 2011)

Botanical Field Guide by Stefan Mager (Fold-out book or chart, 2021)

Linux Basics For Hackers: Getting Started with Networking, Scripting, and Security in Kali by OccupyTheWeb (Paperback, 2018)

The Hundred Years' War on Palestine: A History of Settler Colonial Conquest and Resistance by Rashid I. Khalidi (Paperback, 2020)

Save on Adult Learning & University

The Australian Native Bee Hive Book: Keeping Stingless Sugarbag OATH Tim Heard

Weed Forager's Handbook: A Guide to Edible and Medicinal Weeds in Australia by A

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NEW The Red Book By Carl Jung Hardcover Free Shipping

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