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Fashion Brand Internationalization: Opportunities and Challenges by Byoungho Jin, Elena Cedrola (Hardcover, 2016)

About this product

About this product

Product Information

The first volume in the Palgrave Studies in Practice: Global Fashion Brand Management series, this book provides a comprehensive view on the internationalization of fashion brands, offering unique academic and managerial insights into how fashion brands in diverse sizes can build and sustain their businesses in competitive global marketplaces. It explores the theories and trends occurring within the fashion industry, one of the most active sectors of internationalization. The majority of global fashion brands operate beyond their home countries, yet not much is known about the ventures that generate more than half of their revenues. This book takes a critical look at the global-by-nature fashion industry through a collection of actual cases from multiple countries and cultural backgrounds.

Product Identifiers

Publisher
Palgrave Macmillan
ISBN-13
9781137523365
eBay Product ID (ePID)
221397797

Product Key Features

Author
Byoungho Jin, Elena Cedrola
Publication Name
Fashion Brand Internationalization: Opportunities and Challenges
Format
Hardcover
Language
English
Subject
Marketing, Business
Publication Year
2016
Type
Textbook
Number of Pages
142 Pages

Dimensions

Item Height
210mm
Item Width
148mm
Item Weight
348g

Additional Product Features

Series Title
Palgrave Studies in Practice: Global Fashion Brand Management
Editor
Elena Cedrola, Byoungho Jin
Country/Region of Manufacture
United Kingdom

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