Skip to main content

CURRENTLY SOLD OUT

Fuzzy Classification of Online Customers by Nicolas Werro (Hardcover, 2015)

About this product

About this product

Product Information

This book introduces a fuzzy classification approach, which combines relational databases with fuzzy logic for more effective and powerful customer relationship management (CRM). It shows the benefits of a fuzzy classification in contrast to the traditional sharp evaluation of customers for the acquisition, retention and recovery of customers in online shops. The book starts with a presentation of the basic concepts, fuzzy set theory and the combination of relational databases and fuzzy classification. In its second part, it focuses on the customer perspective, detailing the central concepts of CRM, its theoretical constructs and aspects of analytical, operational and collaborative CRM. It juxtaposes fuzzy and sharp customer classes and shows the implications for customer positioning, mass customization, personalization, customer assessment and controlling. Finally, the book presents the application and implementation of the concepts in online shops. A detailed case study presents the application and a separate chapter introduces the fuzzy Classification Query Language (fCQL) toolkit for implementing these concepts. In its appendix the book lists the fuzzy set operators and the query language's grammar.

Product Identifiers

Publisher
Springer International Publishing Ag
ISBN-13
9783319159690
eBay Product ID (ePID)
213480471

Product Key Features

Author
Nicolas Werro
Publication Name
Fuzzy Classification of Online Customers
Format
Hardcover
Language
English
Subject
Computer Science, Marketing, Business
Publication Year
2015
Type
Textbook
Number of Pages
141 Pages

Dimensions

Item Height
235mm
Item Width
155mm
Item Weight
3613g

Additional Product Features

Title_Author
Nicolas Werro
Series Title
Fuzzy Management Methods
Country/Region of Manufacture
Switzerland

Best Selling in Adult Learning & University

Current slide {CURRENT_SLIDE} of {TOTAL_SLIDES}- Best Selling in Adult Learning & University

Maps of Meaning: The Architecture of Belief by Jordan B. Peterson (1999, Paperback)
5.0 out of 5 stars based on 10 product ratings
AU $30.50 New
---- Used
Eduqas GCSE (9-1) Religious Studies Route B: Catholic Christianity and Judaism by Deirdre Cleary, Andrew Barron, Joy White, Patrick Harrison (Paperback, 2017)
No ratings or reviews yet.
AU $100.97 New
---- Used
Silent Spring by Rachel Carson (Paperback, 2000)
4.3 out of 5 stars based on 3 product ratings
AU $24.95 New
---- Used
Understanding and Treating Chronic Shame: Healing Right Brain Relational Trauma by Patricia A. DeYoung (Paperback, 2021)
No ratings or reviews yet.
AU $68.81 New
---- Used
Time Management by Peter Quarry (Paperback, 1986)
No ratings or reviews yet.
AU $16.99 New
---- Used

Save on Adult Learning & University

Current slide {CURRENT_SLIDE} of {TOTAL_SLIDES}- Save on Adult Learning & University

The Australian Native Bee Hive Book: Keeping Stingless Sugarbag OATH Tim Heard
AU $31.98
Trending at AU $35.48
Weed Forager's Handbook: A Guide to Edible and Medicinal Weeds in Australia by A
AU $19.95
Trending at AU $20.60
Netter Atlas of Human Anatomy: Classic Regional Approach
AU $113.94
Trending at AU $121.82
George Hrabovsky Leonard Susskind Classical Mechanics (Paperback)
AU $27.49
Trending at AU $31.51
Havard's Nursing Guide to Drugs
AU $74.99
Trending at AU $76.54
T. Jared Bunch Matthew LaPlante John D. Day The AFib Cure (Paperback)
AU $42.28
Trending at AU $45.34

You may also like

Current slide {CURRENT_SLIDE} of {TOTAL_SLIDES}- You may also like