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George Gerbner: A Critical Introduction to Media and Communication Theory by Michael Morgan (Hardcover, 2011)

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Product Information

One of the world's most influential and prolific media scholars, George Gerbner played a major role in the development of communication theory and research. His critical approach to mass communication changed the way we think about media industries, the messages and images they produce, and their social and cultural impacts. Gerbner is most widely known for his decades of work on television violence, but his research and writing focused on many other vital aspects of the symbolic cultural environment. This book provides a broad-based introduction to Gerbner's theories of mass communication, his long-term research on media content and effects, and the critical and policy contributions of his work. Although hundreds of studies have been conducted based on Gerbner's ideas, this is the first volume to provide a concise and comprehensive overview of his many contributions to the field.

Product Identifiers

Publisher
Peter Lang Publishing Inc
ISBN-13
9781433117015
eBay Product ID (ePID)
113953988

Product Key Features

Author
Michael Morgan
Publication Name
George Gerbner: a Critical Introduction to Media and Communication Theory
Format
Hardcover
Language
English
Subject
Engineering & Technology, Social Sciences, Computer Science, Marketing
Publication Year
2011
Type
Textbook
Number of Pages
176 Pages

Dimensions

Item Height
230mm
Item Width
155mm
Item Weight
380g

Additional Product Features

Title_Author
Michael Morgan
Country/Region of Manufacture
United States

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George Gerbner: A Critical Introduction to Media and Communication Theory by Michael Morgan (Hardcover, 2011)

About this product

Product Information

Product Identifiers

Product Key Features

Dimensions

Additional Product Features

Best Selling in Adult Learning & University

The Weed Forager's Handbook: A Guide to Edible and Medicinal Weeds in Australia by Adam Grubb, Annie Raser-Rowland (2012, Paperback)

Australian Native Bee Book: Keeping Stingless Bee Hives for Pets, Pollination and Sugarbag Honey by Tim Heard (Paperback, 2015)

The Falsification of History: Our Distorted Reality by John Hamer (Paperback, 2013)

Permaculture: A Designer's Manual by Bill Mollison (Hardcover, 1988)

In-Basket Case Studies by Guy Adamson (Paperback, 1986)

Empire of the Summer Moon: Quanah Parker and the Rise and Fall of the Comanches, the Most Powerful Indian Tribe in American History by S.C. Gwynne (Paperback, 2011)

Botanical Field Guide by Stefan Mager (Fold-out book or chart, 2021)

Save on Adult Learning & University

Netter Atlas of Human Anatomy: Classic Regional Approach

The Red Book: Liber Novus by Carl Gustav Jung (English) Hardcover Book

Sally Fallon Morell Thomas S. Cowan The Contagion Myth (Hardback) (US IMPORT)

Steven Holzner Physics Essentials For Dummies (Paperback)

Havard's Nursing Guide to Drugs

T. Jared Bunch Matthew LaPlante John D. Day The AFib Cure (Paperback)

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