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Graphics Essentials for Small Offices by David Loeff (Paperback / softback, 2012)

About this product

About this product

Product Information

Those employed by small businesses and nprofits often wear many hats - and some fit better than others. Graphics may be one of those ill-fitting hats. If it is, this handbook will help you decide which tasks to take on, and which to outsource. You'll learn the advantages and disadvantages of digital and traditional printing. You'll also learn how to plan your marketing budget, cut printing costs, and avoid costly mistakes. Learn to answer these important questions - What is graphic design and what do I need to kw about it? How do I establish an identity, or brand, for my small nprofit or business? What do I need to kw about typography? What graphic file formats provide the best web usability and printed results? How can I make a dull image look better? What prepress issues may arise that I need to kw about? Can I use inexpensive software and still get good results? What do I need to ask to get good results from my designer or printer? Contains illustrations, bibliography and glossary.

Product Identifiers

Publisher
Createspace Independent Publishing Platform
ISBN-10
1461052130
ISBN-13
9781461052135
eBay Product ID (ePID)
189297897

Product Key Features

Author
David Loeff
Format
Paperback / Softback, Trade Paperback (US) ,Unsewn / Adhesive Bound
Language
English
Topic
Design & Commercial Art

Additional Product Features

Content Note
Black & White Illustrations
Date of Publication
02/04/2012
Country of Publication
United States

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