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Handbook of Consumer Psychology by Paul M. Herr, Frank R. Kardes, Curtis P. Haugtvedt (Hardcover, 2008)

About this product

About this product

Product Information

This Handbook contains a unique collection of chapters written by the world's leading researchers in the dynamic field of consumer psychology. Although these researchers are housed in different academic departments (ie. marketing, psychology, advertising, communications) all have the common goal of attaining a better scientific understanding of cognitive, affective, and behavioral responses to products and services, the marketing of these products and services, and societal and ethical concerns associated with marketing processes. Consumer psychology is a discipline at the interface of marketing, advertising and psychology. The research in this area focuses on fundamental psychological processes as well as on issues associated with the use of theoretical principles in applied contexts. The Handbook presents state-of-the-art research as well as providing a place for authors to put forward suggestions for future research and practice. The Handbook is most appropriate for graduate level courses in marketing, psychology, communications, consumer behavior and advertising.

Product Identifiers

Publisher
Taylor & Francis Inc
ISBN-13
9780805856033
eBay Product ID (ePID)
94989360

Product Key Features

Author
Paul M. Herr, Frank R. Kardes, Curtis P. Haugtvedt
Publication Name
Handbook of Consumer Psychology
Format
Hardcover
Language
English
Subject
Psychology
Publication Year
2008
Type
Textbook
Number of Pages
1280 Pages

Dimensions

Item Height
254mm
Item Width
178mm
Item Weight
2449g

Additional Product Features

Series Title
Marketing and Consumer Psychology Series
Country/Region of Manufacture
United States
Editor
Frank R. Kardes, Curtis P. Haugtvedt, Paul M. Herr

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