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Hello, My Name Is Awesome: How to Create Brand Names That Stick by Alexandra Watkins (Paperback, 2014)

About this product

About this product

Product Information

Every year, 6 million companies and more than 100,000 products are launched. They all need an awesome name, but many (such as Xobni, Svbtle, and Doostang) look like the results of a drunken Scrabble game. In this entertaining and engaging book, ace naming consultant Alexandra Watkins explains how anyone-even noncreative types-can create memorable and buzz-worthy brand names. No degree in linguistics required. The heart of the book is Watkins's proven SMILE and SCRATCH Test-two acronyms for what makes or breaks a name. She also provides up-to-date advice, like how to make sure that Siri spells your name correctly and how to nab an available domain name. And you'll see dozens of examples-the good, the bad, and the so bad she gave them an award. Alexandra Watkins is not afraid to name names.

Product Identifiers

Publisher
Berrett-Koehler
ISBN-13
9781626561861
eBay Product ID (ePID)
208752732

Product Key Features

Author
Alexandra Watkins
Publication Name
Hello, My Name Is Awesome: How to Create Brand Names That Stick
Format
Paperback
Language
English
Subject
Marketing
Publication Year
2014
Type
Textbook
Number of Pages
112 Pages

Dimensions

Item Height
85mm
Item Width
55mm

Additional Product Features

Title_Author
Alexandra Watkins
Country/Region of Manufacture
United States

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