Hey Marketers, Get Your Priorities Straight: Setting Marketing Communication Priorities at Startups, Small Businesses, and Non-Profits by Nicholas Scarpino (Paperback / softback, 2013)

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Author: By Kaushik, Avinash. Doing it with just a handful or fewer may seem nearly impossible, as the increasing number of available opportunities can be overwhelming. The book also outlines the five must-have tactics all marketers must do before anything else.