Lots of us have ideas we think would make great businesses. Most of us never do anything with those ideas. But for those that do, a world of opportunity awaits them. This book is about 21 people who acted on their idea, made the first steps to start their business and subsequently went on to turn it into a global brand. From Adidas and Apple to Sony and Swatch, we reveal how some of the world's biggest international businesses got of the ground, and those very first steps taken by their founders. How soon after they started did they venture overseas? Following on from the hugely successful How They Started, this next volume How They Started: Global Brands Edition takes the question one step further and asks 'How do you turn an idea in to a global business?'
Product Identifiers
Publisher
Crimson Publishing
ISBN-10
1854584472
ISBN-13
9781854584472
eBay Product ID (ePID)
95249289
Product Key Features
Author
David Lester
Publication Name
How They Started: Global Brands: How 21 Good Ideas Became Great Global Businesses
Format
Paperback
Language
English
Subject
Careers & Success, Business
Publication Year
2008
Type
Textbook
Number of Pages
224 Pages
Dimensions
Item Height
234mm
Item Width
156mm
Additional Product Features
Editor
David Lester
Country/Region of Manufacture
United Kingdom
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