'Baverstock is to book marketing what Gray is to anatomy; the undisputed champion.' Richard Charkin, Executive Director of Bloomsbury Publishing and President Elect of the International Publishers Association Over four editions, Alison Baverstock's How to Market Books has established itself as the industry standard text on marketing for the publishing industry, and the go-to reference guide for professionals and students alike. With the publishing world changing like never before, and the marketing and selling of content venturing into uncharted techlogical territory, this much needed new edition seeks to highlight the role of the marketer in this rapidly changing landscape. The new edition is thoroughly updated and offers a radical reworking and reorganisation of the previous edition, suffusing the book with references to online/digital marketing. The book maintains the accessible and supportive style of previous editions but also w offers: * a number of new case studies * detailed coverage of individual market segments * checklists and summaries of key points * several new chapters * a foreword by Michael J Baker, Professor Emeritus of Marketing, Strathclyde University.
Product Identifiers
Publisher
Routledge, Taylor & Francis Ltd
ISBN-10
0415727464
ISBN-13
9780415727464
eBay Product ID (ePID)
208979374
Product Key Features
Author
Alison Baverstock
Format
Hardback
Language
English
Subject
Communication & Media
Type
Textbook
Dimensions
Weight
793g
Height
234mm
Width
156mm
Additional Product Features
Place of Publication
London
Spine
27mm
Content Note
15 Black & White Tables, 16 Black & White Halftones
Author Biography
Alison Baverstock is Associate Professor in the Department of Journalism and Publishing at Kingston University, where she cofounded the MA Publishing in 2006, now with an international catchment area and reputation. She is a frequent commentator in the press and broadcast media on publishing and reading, a previous recipient of the Pandora Prize for Services to Publishing and a member of the Board of Management of the Society of Authors.