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How to Write Ads That Sell - 23 Ad Executives Share Their Secrets for Creating Advertising That Will Get Attention, Win Over Customers, and Make Money by Kathode Ray Enterprises, LLC (Paperback, 2010)

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Product Information

The Real Mad Men of Madison Avenue Reveal Their Best 460 Advertising Secrets! Today, people are being bombarded with advertising wherever they are. These days, it's harder than ever to get their attention and get them to take action. But, believe it or t, things are a lot better w than they used to be... Fifty years ago, many of the aspects of advertising we take for granted today, such as online demographic research and high-tech graphic design, didn't exist. Every aspect of advertising was a lot more work. And testing ads like we do today was impossible. Tracking the effectiveness of a campaign was done by hand...if it could be done at all. Because of this, it was a time when... Advertising Had to Work...the First Time! The new techlogy we have in this industry is great, but we've been spoiled...and it's caused us to get lazy. We've forgotten the fundamentals and lessons learned by the men and women who came before us...and we're leaving money on the table because of it. This book is your key to stop being distracted by techlogy and start getting back to the time-tested advertising methods that work. Within this book, you'll learn: - The Most Important Factor in a Successful Sales Promotion (Miss this and you'll lose money on your campaign!) - How to Activate Curiosity in Prospects...So They Can't Say No to Your Offer! - Why Good Taste Always Increases Sales - How to Use the Dynamic Catalyst of Advertising to Outsell Your Competition (Even in a Competitive Market!) - How to Quickly and Thoroughly Understand a Buyer's Problem...and Give Them The Best Solution! - How Changing Your Advertising from Safe to Seductive Will Increase Sales! This book covers everything you need to kw about the business of advertising with 460 secrets given by 23 advertising veterans who have seen it all and kw what gets people to buy. The information within this book will help you succeed in advertising, regardless of what you're selling (or the ecomy you'll selling in). If you want to make your mark in the world of advertising, get this book!

Product Identifiers

Publisher
Kathode Ray Enterprises, LLC
ISBN-10
1608425606
ISBN-13
9781608425600
eBay Product ID (ePID)
106390202

Product Key Features

Format
Trade Paperback (US), Paperback
Language
English
Topic
Sales & Marketing

Additional Product Features

Place of Publication
Nashville
Content Note
Black & White Illustrations
Date of Publication
19/10/2010
Country of Publication
United States

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How to Write Ads That Sell - 23 Ad Executives Share Their Secrets for Creating Advertising That Will Get Attention, Win Over Customers, and Make Money by Kathode Ray Enterprises, LLC (Paperback, 2010)

About this product

Product Information

Product Identifiers

Product Key Features

Additional Product Features

Best Selling in Books

The Concise 48 Laws Of Power by Robert Greene (Paperback, 2002)

Behind Dark Eyes: The True Story of Jon English by Jeff Apter (Paperback, 2021)

First Day by Andrew Daddo (Paperback, 2014)

Conversations with Phantoms: Exclusive Interviews About the 1978 TV Movie, Kiss Meets the Phantom of the Park by Ron Albanese (Paperback, 2020)

Save on Books

Frank Herbert'S Dune Saga 3-Book Boxed Set: Dune, Dune Messiah, and Children of

A Gentleman in Moscow: The worldwide bestseller by Amor Towles (Paperback, 2017)

Fck Off! This is MY Coloring Book: The Very Fcking Best of John T | Swear word

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