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About this product
Product Information
In our visually dominated age, there is an even greater reason for copy to be beautifully and sharply written, to have impact and immediacy. Dominic Gettins spent many years writing copy and training others to do so. In this slim elegantly written guide, he clearly demonstrates his ability to get his message across and shows readers how to do the same. He articulates the uncodified knowledge copywriters and art directors use when writing ads for readers to apply to any communications they have to produce.The techniques and principles can be applied to any form of promotional writing, in national press, newsletters, press releases, direct mail shots, posters, TV, radio, and even internal reports and memos. He presents these in the form of 8 essential rules: 1.Know your target market; 2.Do research; 3.Answer the brief; 4.Be relevant; 5.Be objective; 6.Keep it simple; 7.Know your medium; 8.Be ambitious.Product Identifiers
PublisherKogan Page Ltd
ISBN-139780749446635
eBay Product ID (ePID)96534869
Product Key Features
Publication NameHow to Write Great Copy: Learn the Unwritten Rules of Copywriting
SubjectAdvertising
Publication Year2006
TypeTextbook
FormatPaperback
LanguageEnglish
AuthorDominic Gettins
Number of Pages208 Pages
Dimensions
Item Height235 mm
Item Weight395 g
Item Width155 mm
Additional Product Features
Country/Region of ManufactureUnited Kingdom
Title_AuthorDominic Gettins
