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Informationssysteme Fur Das Handelsmanagement: Konzepte Und Nutzung in Der Unternehmenspraxis by Springer-Verlag Berlin and Heidelberg GmbH & Co. KG(Hardback)

About this product

About this product

Product Information

Dieses Buch beschreibt zukunftsweisende Perspektiven fur den effizienten Einsatz von Informationssystemen fur das Handelsmanagement und fur das Distributionsmanagement der Industrie. Diese Informationssysteme sind umfangreicher als klassische Warenwirtschaftssysteme: Sie decken zusatzlich betriebswirtschaftlich-administrative Aufgaben, das Controlling sowie die Unternehmensplanung funktionell ab. Die Autoren beschreiben neben den theoretischen Grundlagen die neuen Trends wie Efficient Consumer Response, Category und Supply Chain Management oder Electric Commerce anhand praktischer Beispiele. Dadurch wird das Buch unentbehrlich fur Theorie und Praxis.

Product Identifiers

Publisher
Springer-Verlag Berlin and Heidelberg Gmbh & Co. Kg
ISBN-10
354063584x
ISBN-13
9783540635840
eBay Product ID (ePID)
105118096

Product Key Features

Format
Hardcover
Language
German
Subject
Sales & Marketing

Dimensions

Weight
785g
Height
234mm
Width
156mm

Additional Product Features

Place of Publication
Berlin
Spine
24mm
Edited by
Dieter Ahlert, Jorg Becker, Reinhard Schutte, Rainer Olbrich
Content Note
Black & White Illustrations, Bibliography
Imprint
Springer-Verlag Berlin and Heidelberg Gmbh & Co. K
Genre
Sales & Marketing
Country of Publication
Germany

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