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Integrierte Unternehmenskommunikation: Theoretische Und Empirische Bestandsaufnahme Und Eine Analyse Amerikanischer Grossunternehmen by Karin Kirchner (Paperback, 2001)

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Die Anforderungen an die Unternehmenskommunikation in modernen Medien- und Informationsgesellschaften haben sich dramatisch verandert: Unternehmen mussen zu jeder Zeit, auf allen Kanalen und gegenuber allen Bezugsgruppen Kommunikationsbereitschaft herstellen und erfullen. Und dies unter Beachtung von Effektivitat und Wirtschaftlichkeit. Die Antwort auf diese Herausforderung liegt in der Integration der gesamten Kommunikation. Der aktuelle Status der Integrierten Kommunikation wird im vorliegenden Buch dokumentiert. Dafur werden die interdisziplinaren Wurzeln sowie die theoretischen Grundlagen der Integrierten Unternehmenskommunikation analysiert, die bisher durchgefuhrten empirischen Studien ubersichtlich zusammengefasst und um eine aktuelle Analyse Integrierter Unternehmenskommunikation in US-amerikanischen Grossunternehmen erganzt.

Product Identifiers

Publisher
Vs Verlag Fur Sozialwissenschaften
ISBN-13
9783531136462
eBay Product ID (ePID)
190497514

Product Key Features

Book Title
Integrierte Unternehmenskommunikation: Theoretische Und Empirische Bestandsaufnahme Und Eine Analyse Amerikanischer Grossunternehmen
Author
Karin Kirchner
Format
Paperback
Language
German
Publication Year
2001
Number of Pages
356 Pages

Dimensions

Item Height
234mm
Item Width
156mm
Item Weight
503g

Additional Product Features

Title_Author
Karin Kirchner
Series Title
Organisationskommunikation
Country/Region of Manufacture
Germany

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Integrierte Unternehmenskommunikation: Theoretische Und Empirische Bestandsaufnahme Und Eine Analyse Amerikanischer Grossunternehmen by Karin Kirchner (Paperback, 2001)

About this product

Product Information

Product Identifiers

Product Key Features

Dimensions

Additional Product Features

Best Selling in Books

The Concise 48 Laws Of Power by Robert Greene (Paperback, 2002)

KJV, Gift and Award Bible, Leather-Look, Black, Red Letter, Comfort Print: Holy Bible, King James Version by Zondervan (Paperback, 2017)

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