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Interkulturelle Werbung by Wendelin G Muller (Paperback, 1996)

About this product

About this product

Product Information

Mit dem Ziel, den Grad der Standardisierbarkeit interkultureller Werbung genau zu quantifizieren, wird eine empirische Untersuchung vorgenommen. Hierzu werden die kommunikationstheoretischen und psychologischen Grundlagen der Werbung ausgearbeitet und in ein Modell der interkulturellen Werbung integriert. Der Einfluss von Kultur auf die Wirkung von Werbung wird genau operationalisiert. Die bisherigen Ansatze zur Werbestandardisierung werden umfassend empirisch dargestellt.

Product Identifiers

Publisher
Physica-Verlag Gmbh & Co
ISBN-13
9783790809664
eBay Product ID (ePID)
152500890

Product Key Features

Author
Wendelin G Muller
Publication Name
Interkulturelle Werbung
Format
Paperback
Language
German
Subject
Management, Marketing, Business
Publication Year
1996
Type
Textbook
Number of Pages
292 Pages

Dimensions

Item Height
234mm
Item Width
156mm
Volume
43
Item Weight
440g

Additional Product Features

Title_Author
Wendelin G Muller
Series Title
Konsum Und Verhalten
Country/Region of Manufacture
Germany

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