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Internationale Marketing-Politik by Claudia Fantapie Altobelli, Matthias Sander, Ralph Berndt (Paperback, 2009)

About this product

About this product

Product Information

Dieses Buch bietet sowohl Studierenden als auch Praktikern eine fundierte und ausfuhrliche Darstellung internationaler Marketing-Politik. Fur die internationalen Basisstrategien Standardisierung und Differenzierung werden die Einsatzmoeglichkeiten aller Marketing-Instrumente im Detail eroertert. Verhaltenswissenschaftliche, informationswirtschaftliche und methodische Grundlagen wurden angemessen eingearbeitet. Bei der Entwicklung internationaler Marketing-Ansatze wurden die aktuellen Rahmenbedingungen der Wirtschaft konsequent beachtet.

Product Identifiers

Publisher
Springer-Verlag Berlin and Heidelberg Gmbh & Co. Kg
ISBN-13
9783540633228
eBay Product ID (ePID)
103511802

Product Key Features

Author
Claudia Fantapie Altobelli, Matthias Sander, Ralph Berndt
Publication Name
Internationale Marketing-Politik
Format
Paperback
Language
German
Subject
Management, Marketing
Publication Year
2009
Type
Textbook
Number of Pages
470 Pages

Dimensions

Item Height
234mm
Item Width
156mm
Item Weight
655g

Additional Product Features

Title_Author
Matthias Sander, Claudia Fantapie Altobelli, Ralph Berndt
Country/Region of Manufacture
Germany

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