Japanese distribution was long seen as archaic and difficult to understand, but today that has changed. Domestic firms stretching across all retail formats and categories have taken control of channels and now lead the consumer market from the front. They are now so advanced that the very best are bursting out of the Japanese market and operating across Asia and even as far as Western Europe. Through case studies and concrete examples, this book provides the most detailed analysis of retailing in Japan ever written; it is the definitive guide to how Japan has changed and what to expect in the future.
Product Identifiers
Publisher
Palgrave USA
ISBN-13
9781403996701
eBay Product ID (ePID)
95533716
Product Key Features
Author
M. Causton, R. Larke
Publication Name
Japan-A Modern Retail Superpower
Format
Hardcover
Language
English
Subject
Economics, Government, Marketing, Business
Publication Year
2005
Type
Textbook
Number of Pages
279 Pages
Dimensions
Item Height
216mm
Item Width
140mm
Item Weight
530g
Additional Product Features
Title_Author
R. Larke, M. Causton
Country/Region of Manufacture
United States
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