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Likeonomics: The Unexpected Truth Behind Earning Trust, Influencing Behavior, and Inspiring Action by Rohit Bhargava (Hardcover, 2012)

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Likeonomics: The Unexpected Truth Behind Earning Trust, Influencing Behavior, and Inspiring Action. Author:Bhargava, Rohit. Book Condition:LIKENEW. Each month we recycle over 2.3 million books, saving over 12,500 tonnes of books a year from going straight into landfill sites.

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How to become a trusted resource for consumers in a society of constant manipulation People decide who to trust, what advice to heed, and which individuals to forge personal or transactional relationships with based on a simple metric of believability. Success, in turn, comes from understanding one basic principle: how to be more trusted. Likeonomics offers a new vision of a world beyond Facebook where personal relationships, likeability, brutal honesty, extreme simplicity, and basic humanity are behind everything from multi-million dollar mergers to record-breaking product sales. There is a real ROI to likeability, and exactly how big it is will amaze you. Likeonomics provides real-world case studies of brands and individuals that have used these principles to become wildly successful, including: An iconic technology brand that awakened a revolution among their employees by standing for something bigger than their products A Portuguese singer who used YouTube to rack up more than 30 million views and launch her professional career. A regional team of financial advisors that went from being last in the nation among 176 branches to first, and stayed there for 13 of the next 15 years A tiny professional sports talent agent who achieved the impossible by landing the #1 drafted player in the NFL draft as a client through the power of relationships Author Rohit Bhargava is a founding member of the world's largest group of social media strategists at Ogilvy, where he has led marketing strategy for clients including Intel, Pepsi, Lenovo, Seiko, Unilever, and dozens of other large companies With Likeonomics as a guide, readers will get unconventional advice on how to stand out in a good way, avoid the hype and strategic traps of social media, and appeal to customers in a way that secures your company as a trusted and believable resource.

Product Identifiers

Publisher
John Wiley & Sons Inc
ISBN-13
9781118137536
eBay Product ID (ePID)
114135113

Product Key Features

Author
Rohit Bhargava
Publication Name
Likeonomics: the Unexpected Truth Behind Earning Trust, Influencing Behavior, and Inspiring Action
Format
Hardcover
Language
English
Subject
Marketing
Publication Year
2012
Type
Textbook
Number of Pages
224 Pages

Dimensions

Item Height
242mm
Item Width
159mm
Item Weight
434g

Additional Product Features

Title_Author
Rohit Bhargava
Country/Region of Manufacture
United States

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Picture 1 of 2

Likeonomics: The Unexpected Truth Behind Earning Trust, Influencing Behavior, and Inspiring Action by Rohit Bhargava (Hardcover, 2012)

About this product

Product Information

Product Identifiers

Product Key Features

Dimensions

Additional Product Features

All listings for this product

item 1 Likeonomics: The Unexpected Truth B..., Bhargava, Rohit

item 2 Likeonomics: The Unexpected Truth Behind Earning Trust, Influenc

Best Selling in Adult Learning & University

A guide to the Project Management Body of Knowledge (PMBOK guide) and the Standard for project management by Project Management Institute (Paperback, 2021)

The Weed Forager's Handbook: A Guide to Edible and Medicinal Weeds in Australia by Adam Grubb, Annie Raser-Rowland (2012, Paperback)

Polyvagal Exercises for Safety and Connection: 50 Client-Centered Practices by Deb Dana (Paperback, 2020)

Save on Adult Learning & University

Ford Falcon EF, EL/Fairlane NF, NL/LTD DF, DL 1994-1998 Haynes Workshop Manual

Netter Atlas of Human Anatomy: Classic Regional Approach

Michael Price Nick Vandome Windows 11 for Seniors in easy steps (Paperback)

Dr. Robert Melillo Disconnected Kids - Revised and Updated (Paperback)

The Demon-Haunted World: Science as a Candle in the Dark by Carl Sagan (English)

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