Author Biography
Subrata Kumar Nandi is currently professor at ICFAI Business School, Pune. He has also been associated with corporate organizations such as Coal India, Dalmia Cement, Hughes Communications, and Archies Limited. S. L. Ganapathi has over 30 years of work experience and is currently Managing Director of Shelka Marketing Services Pvt. Ltd and Chairman Symatec Associates Pvt. Ltd. He is also visiting faculty at many institutes including IIFT Delhi/Kolkata, IMI, and FIIB and is also associated with IIM, Kolkata in Management Development Programmes.