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Lovemarks: El Futuro Mas Alla de las Marcas by Kevin Roberts (Hardback, 2012)

About this product

About this product

Product Information

Kevin Roberts passionately believes that love is the way forward for business. hE recounts the journey from Products to Trademarks to Brands - and the urgency of taking the next step up - to Lovemarks. Roberts offers a lively, critical assessment of brands and the problems that face them in an increasingly competitive world. His argument is straightforward.

Product Identifiers

Publisher
Empresa Activa
ISBN-10
8495787806
ISBN-13
9788495787804
eBay Product ID (ePID)
191046597

Product Key Features

Author
Kevin Roberts
Format
Sewn,PAPER over Boards, Hardcover
Language
Spanish
Subject
Sales & Marketing

Additional Product Features

Content Note
Black & White Illustrations, Colour Illustrations
Translated by
Antonio Nunez
Date of Publication
30/04/2012
Imprint
Empresa Activa
Country of Publication
United States

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