Made You Look: How Advertising Works and Why You Should Know by Shari Graydon (Paperback, 2013)

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Author: Shari Graydon. But they also have more power than ever to fight back. For ten years, Made You Look has been an essential self-defense guide for anyone trying to make sense of the complex world of advertising.

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Product Information

THE kids' survival guide to advertising, revised and updated for the digital age. Ads are everywhere these days: they are trying to be your friend on Facebook, popping up in the background of your videogame, and even messaging your phone when you walk by a store. More than ever before, kids are the prime target of these marketing messages. But they also have more power than ever to fight back. For ten years, Made You Look has been an essential self-defense guide for anyone trying to make sense of the complex world of advertising. Now fully revised and with a fresh new look, the book has been updated to reflect the modern ad landscape, from digital tracking and cookies (not the chocolate chip kind!) to social media, viral videos, and reality television. From the earliest roots of advertising to the undercover marketers of the 21st century, this revealing book shows readers where ads come from, how they work, and why kids need to be informed. Bursting with real-life examples, thought-provoking questions, hip illustrations, and plenty of tips to empower young consumers, Made You Look is every kid's ultimate guide to the advertising universe.

Product Identifiers

PublisherAnnick Press Ltd
ISBN-139781554515608
eBay Product ID (ePID)189699287

Product Key Features

Publication NameMade You Look: How Advertising Works and Why You Should Know
SubjectGeneral Knowledge
Publication Year2013
TypeStudy Guide
FormatPaperback
LanguageEnglish
AuthorShari Graydon
Number of Pages160 Pages

Dimensions

Item Height228 mm
Item Weight411 g
Item Width177 mm

Additional Product Features

Country/Region of ManufactureCanada
Title_AuthorShari Graydon
IllustratorMichelle Lamoreaux

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