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Made You Look: How Advertising Works and Why You Should Know by Shari Graydon (Paperback, 2013)

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Made You Look How Advertising Works and Why You Should Know by Shari Graydon 9781554515608 (Paperback, 2013) Delivery Australian shipping is usually within 9 to 12 working days.

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Description

Description
THE kids' survival guide to advertising, revised and updated for the digital age. Ads are everywhere these days: they are trying to be your friend on Facebook, popping up in the background of your videogame, and even messaging your phone when you walk by a store. More than ever before, kids are the prime target of these marketing messages. But they also have more power than ever to fight back. For ten years, Made You Look has been an essential self-defense guide for anyone trying to make sense of the complex world of advertising. Now fully revised and with a fresh new look, the book has been updated to reflect the modern ad landscape, from digital tracking and cookies (t the chocolate chip kind!) to social media, viral videos, and reality television. From the earliest roots of advertising to the undercover marketers of the 21st century, this revealing book shows readers where ads come from, how they work, and why kids need to be informed. Bursting with real-life examples, thought-provoking questions, hip illustrations, and plenty of tips to empower young consumers, Made You Look is every kid's ultimate guide to the advertising universe.
Author Biography
Shari Graydon is an award-winning author, educator, and media commentator. Her other books include In Your Face and I Feel Great About My Hands. Michelle Lamoreaux is an illustrator who works with publishers, agencies, and magazines throughout the United States. She lives in Cedar City, Utah.

Key Features

Author(s)
Shari Graydon
Publisher
Annick Press Ltd
Date of Publication
01/09/2013
Language
English
Format
Paperback
ISBN-10
1554515602
ISBN-13
9781554515608
Subject
School Textbooks & Study Guides : General
eBay Product ID (ePID)
189699287

Publication Data

Place of Publication
Ontario
Country of Publication
Canada
Imprint
Annick Press Ltd
Content Note
colour illustrations

Dimensions

Weight
414 g
Width
178 mm
Height
229 mm
Spine
10 mm

Credits

Illustrator(s)
Michelle Lamoreaux

Editorial Details

Format Details
Trade paperback (US),Picture book

Age Details

Interest Age
From 9

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Made You Look: How Advertising Works and Why You Should Know by Shari Graydon...

item 1 Made You Look: How Advertising Works and Why You Should Know by Shari Graydon... -Made You Look: How Advertising Works and Why You Should Know by Shari Graydon...

AU $28.22

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Made You Look: How Advertising Works and Why You Should Know by G 9781554515608

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Made You Look: How Advertising Works and Why You Should Know by Shari Graydon.

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Made You Look: How Advertising Works and Why You Should Know by Shari Graydon (E

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Made You Look: How Advertising Works and Why You Should Know by Shari Graydon...

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