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Maintaining and Evolving Successful Commercial Web Sites: Managing Change, Content, Customer Relationships, and Site Measurement by Ashley Friedlein (Paperback, 2003)

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Published On: 2002-12-10 SKU: 9053-9781558608306. Will be clean, not soiled or stained.

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Product Information

Ashley Friedlein's first book, Web Project Management: Delivering Successful Commercial Web Sites, became a bestseller and an essential reference for Web professionals developing new sites. Maintaining and Evolving Successful Commercial Web Sites addresses the realities of successful sites today, namely the notion that maintaining and evolving a site is actually a bigger commitment than launching it. Management wants to maximize returns and obtain reliable performance data, customers demand better service and insist on sites that are more advanced yet easier to use, and the Web site must increasingly be integrated with the entire business even as the amount of information it handles continues to grow. Maintaining and Evolving Successful Commercial Web Sites focuses more on process, reality, and pragmatism and less on strategic theory. It provides the reader with the knowledge, tools, approaches, and processes to manage key site maintenance and evolution projects, providing answers to the following questions: *How can I better manage changes and updates to the Web site? *How can I scale up to allow more contributions to the site and more content and still maintain quality and control? *What is content management and how do I go about it? *How do I go about personalization or community building? *What is Customer Relationship Management (CRM) and how do I actually do it online? *How do I measure and report on how well the site is doing? *How do I avoid information overload? *How do I maximize the value the site creates? The book includes case studies to demonstrate candidly how the issues discussed in the book translate into reality.

Product Identifiers

Publisher
Elsevier Science & Technology
ISBN-13
9781558608306
eBay Product ID (ePID)
96071410

Product Key Features

Subject Area
Data Analysis
Author
Ashley Friedlein
Publication Name
Maintaining and Evolving Successful Commercial Web Sites: Managing Change, Content, Customer Relationships, and Site Measurement
Format
Paperback
Subject
Computer Science
Publication Year
2003
Type
Textbook
Number of Pages
442 Pages

Dimensions

Item Height
235mm
Item Width
187mm
Item Weight
730g

Additional Product Features

Series Title
The Morgan Kaufmann Series in Data Management Systems
Country/Region of Manufacture
United States

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Maintaining and Evolving Successful Commercial Web Sites: Managing Change, Content, Customer Relationships, and Site Measurement by Ashley Friedlein (Paperback, 2003)

About this product

Product Information

Product Identifiers

Product Key Features

Dimensions

Additional Product Features

Best Selling in Adult Learning & University

Permaculture: A Designer's Manual by Bill Mollison (Hardcover, 1988)

Australian Native Bee Book: Keeping Stingless Bee Hives for Pets, Pollination and Sugarbag Honey by Tim Heard (Paperback, 2015)

The Weed Forager's Handbook: A Guide to Edible and Medicinal Weeds in Australia by Adam Grubb, Annie Raser-Rowland (2012, Paperback)

Empire of the Summer Moon: Quanah Parker and the Rise and Fall of the Comanches, the Most Powerful Indian Tribe in American History by S.C. Gwynne (Paperback, 2011)

Botanical Field Guide by Stefan Mager (Fold-out book or chart, 2021)

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The Hundred Years' War on Palestine: A History of Settler Colonial Conquest and Resistance by Rashid I. Khalidi (Paperback, 2020)

Save on Adult Learning & University

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