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Management Von Crm-Projekten: Handlungsempfehlungen Und Branchenkonzepte by Hajo Hippner, Klaus D Wilde (Paperback, 2004)

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About this product

Product Information

Das Management von CRM-Projekten steht im Fokus des vorliegenden Bandes. UEbersichtlich werden die einzelnen Phasen dargestellt und Handlungsempfehlungen abgegeben, die den Projekterfolg gewahrleisten. Daruber hinaus werden Branchenkonzepte sowie Erfahrungen und Best Practices erfolgreich umgesetzter Projekte umfassend dargestellt.

Product Identifiers

Publisher
Gabler Verlag
ISBN-13
9783409125208
eBay Product ID (ePID)
191209446

Product Key Features

Author
Hajo Hippner, Klaus D Wilde
Publication Name
Management Von Crm-Projekten: Handlungsempfehlungen Und Branchenkonzepte
Format
Paperback
Language
German
Subject
Government, Management, Marketing, Business
Publication Year
2004
Type
Textbook
Number of Pages
604 Pages

Dimensions

Item Height
244mm
Item Width
170mm
Item Weight
953g

Additional Product Features

Editor
Hajo Hippner, Klaus D Wilde
Country/Region of Manufacture
United Kingdom

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