Teach your MBA students how to use economics most effectively to solve today's business problems with this breakthrough text. Froeb/McCann/Ward/Shor's MANAGERIAL ECONOMICS, 4E covers traditional material using a problem-based approach built around common business mistakes. Models are used sparingly, and then only to the extent that they help students determine why mistakes are made and how to fix them. This edition's succinct, fast-paced presentation and challenging, interactive applications place the reader in the role of a decision maker who has to not only identify profitable decisions, but also implement them. New end-of-chapter videos, video lectures, and interactive chapter exercises through the online MindTap (R) personalize learning resource, ensure your students are consistently engaged and learning. The lively, practical book provides an excellent ongoing reference for future professionals pursuing business careers.
Product Identifiers
Publisher
Cengage Learning, Inc
ISBN-13
9781305259331
eBay Product ID (ePID)
209014867
Product Key Features
Author
Michael Ward, Luke Froeb, Brian Mccann, Shor
Publication Name
Managerial Economics
Format
Hardcover
Language
English
Subject
Government, Management
Publication Year
2015
Type
Textbook
Number of Pages
352 Pages
Dimensions
Item Height
240mm
Item Width
193mm
Item Weight
703g
Additional Product Features
Title_Author
Brian Mccann, Shor, Michael Ward, Luke Froeb
Country/Region of Manufacture
United States
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