The item you selected is unavailable, but we found something similar.

Picture 1 of 1

Stock photo

Managing Customer Experience And Relationships: A Strategic Framework - Picture 1 of 1

Managing Customer Experience and Relationships: A Strategic Framework by Don Peppers, Martha Rogers (Hardcover, 2016)

Be the first towrite a review.

ergodebooks_au (1391)
83.3% positive Feedback

Price:

AU $158.32

Free postage

Estimated delivery Wed, 5 Jun - Thu, 4 Jul

Returns:

30-day returns. Buyer pays for return postage.

Condition:

Brand new

About this product

Product Information

Boost profits, margins, and customer loyalty with more effective CRM strategy Managing Customer Experience and Relationships, Third Edition positions the customer as central to long-term strategy, and provides essential guidance toward optimizing that relationship for the long haul. By gaining a deep understanding of this critical dynamic, you'll become better able to build and manage the customer base that drives revenue and generates higher margins. A practical framework for implementing the IDIC model merges theory, case studies, and strategic analysis to provide a ready blueprint for execution, and in-depth discussion of communication, metrics, analytics, and more allows you to optimize the relationship on both sides of the table. This new third edition includes updated examples, case studies, and references, alongside insightful contributions from global industry leaders to give you a well-rounded, broadly-applicable knowledge base and a more effective CRM strategy. Ancillary materials include a sample syllabus, PowerPoints, chapter questions, and a test bank, facilitating use in any classroom or training session. The increased reliance on customer relationship management has revealed a strong need for knowledgeable practitioners who can deploy effective initiatives. This book provides a robust foundation in CRM principles and practices, to help any business achieve higher customer satisfaction. Understand the fundamental principles of the customer relationship Implement the IDIC model to improve CRM ROI Identify essential metrics for CRM evaluation and optimization Increase customer loyalty to drive profits and boost margins Sustainable success comes from the customer. If your company is to meet performance and profitability goals, effective customer relationship management is the biggest weapon in your arsenal-but it must be used appropriately. Managing Customer Experience and Relationships, Third Edition provides the information, practical framework, and expert insight you need to implement winning CRM strategy.

Product Identifiers

Publisher
John Wiley & Sons Inc
ISBN-13
9781119236252
eBay Product ID (ePID)
228463219

Product Key Features

Author
DON Peppers, Martha Rogers
Publication Name
Managing Customer Experience and Relationships: a Strategic Framework
Format
Hardcover
Language
English
Subject
Management, Marketing
Publication Year
2016
Type
Textbook
Number of Pages
624 Pages

Dimensions

Item Height
247mm
Item Width
191mm
Item Weight
1146g

Additional Product Features

Title_Author
Martha Rogers, DON Peppers
Country/Region of Manufacture
United States

Best Selling in Adult Learning & University

Current slide {CURRENT_SLIDE} of {TOTAL_SLIDES}- Best Selling in Adult Learning & University

A guide to the Project Management Body of Knowledge (PMBOK guide) and the Standard for project management by Project Management Institute (Paperback, 2021)
No ratings or reviews yet.
AU $45.09 New
---- Used
The Weed Forager's Handbook: A Guide to Edible and Medicinal Weeds in Australia by Adam Grubb, Annie Raser-Rowland (2012, Paperback)
4.8 out of 5 stars based on 88 product ratings
AU $19.95 New
AU $13.00 Used
Polyvagal Exercises for Safety and Connection: 50 Client-Centered Practices by Deb Dana (Paperback, 2020)
No ratings or reviews yet.
AU $53.12 New
AU $45.00 Used

Save on Adult Learning & University

Current slide {CURRENT_SLIDE} of {TOTAL_SLIDES}- Save on Adult Learning & University

Ford Falcon EF, EL/Fairlane NF, NL/LTD DF, DL 1994-1998 Haynes Workshop Manual
AU $57.95
Trending at AU $59.33
Netter Atlas of Human Anatomy: Classic Regional Approach
AU $113.94
Trending at AU $122.01
Michael Price Nick Vandome Windows 11 for Seniors in easy steps (Paperback)
AU $32.86
Trending at AU $36.05
BORN IN 1971?... 1951?BIRTHDAY...Australian Social History....Chrisi, Birthdays
AU $19.00
Trending at AU $21.79
Dr. Robert Melillo Disconnected Kids - Revised and Updated (Paperback)
AU $34.03
Trending at AU $41.39
NEW The Demon-Haunted World By Carl Sagan Paperback Free Shipping
AU $31.60
Trending at AU $32.98

Shop by category

Picture 1 of 1

Managing Customer Experience and Relationships: A Strategic Framework by Don Peppers, Martha Rogers (Hardcover, 2016)

About this product

Product Information

Product Identifiers

Product Key Features

Dimensions

Additional Product Features

Best Selling in Adult Learning & University

A guide to the Project Management Body of Knowledge (PMBOK guide) and the Standard for project management by Project Management Institute (Paperback, 2021)

The Weed Forager's Handbook: A Guide to Edible and Medicinal Weeds in Australia by Adam Grubb, Annie Raser-Rowland (2012, Paperback)

Polyvagal Exercises for Safety and Connection: 50 Client-Centered Practices by Deb Dana (Paperback, 2020)

Save on Adult Learning & University

Ford Falcon EF, EL/Fairlane NF, NL/LTD DF, DL 1994-1998 Haynes Workshop Manual

Netter Atlas of Human Anatomy: Classic Regional Approach

Michael Price Nick Vandome Windows 11 for Seniors in easy steps (Paperback)

BORN IN 1971?... 1951?BIRTHDAY...Australian Social History....Chrisi, Birthdays

Dr. Robert Melillo Disconnected Kids - Revised and Updated (Paperback)

NEW The Demon-Haunted World By Carl Sagan Paperback Free Shipping

You may also like

Non-Fiction Relationships Hardcover Books

Roger Hargreaves Hardcover Books

Martha Stewart Non-Fiction Hardcover Books

Roger Hargreaves Fiction Hardcover Books

Roger Hargreaves Hardcover Books in English

Non-Fiction Paperback Fiction & Relationships Books