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Managing Digital Enterprise: Ten Essential Topics by Jun Xu (Hardcover, 2014)

About this product

About this product

Product Information

This book describes the setup of digital enterprises and how to manage them, focusing primarily on the important knowledge and essential understanding of digital enterprise management required by managers and decision makers in organizations. It covers ten essential knowledge areas of this field: * Foundation of Digital Enterprise * Technology Foundation and Talent Management for Digital Enterprise * Digital Enterprise Strategy Planning and Implementation * B2C Digital Enterprise: E-tailing * B2C Digital Enterprise: E-Services * B2B Digital Enterprise and Supply Chain * Digital Platforms * Digital Marketing and Advertising * Digital Payment Systems * Mobile Enterprise Overall, this text provides the reader with the basics to understand the rapid development of digitization, facilitated by the dramatic advancements in digital technologies, extensively connected networks, and wider adoption of computing devices (especially mobile devices), as more and more organizations are realizing the strategic importance of digitization (e.g., sustainable growth of the organization, competitive advantage development and enhancement) and are embarking on digital enterprise.

Product Identifiers

Publisher
Atlantis Press (Zeger Karssen)
ISBN-13
9789462390935
eBay Product ID (ePID)
208956285

Product Key Features

Subject Area
Organizational Sociology
Author
Jun Xu
Publication Name
Managing Digital Enterprise: Ten Essential Topics
Format
Hardcover
Language
English
Subject
Technology, Computer Science, Management, Business
Publication Year
2014
Type
Textbook
Number of Pages
199 Pages

Dimensions

Item Height
235mm
Item Width
155mm
Item Weight
4439g

Additional Product Features

Title_Author
Jun Xu
Country/Region of Manufacture
Netherlands

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