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Markenorientierung Und -Fuhrung Fur B-To-B-Familienunternehmen: Determinanten, Erfolgsauswirkungen Und Instrumentelle Ausgestaltung by Bjoern Schultheiss (Paperback, 2010)

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Product Information

Bjoern Schultheiss entwickelt und uberpruft ein kausales Untersuchungsmodell, womit er die Relevanz der Marke und die Auswirkung der Markenorientierung auf den wirtschaftlichen Erfolg von Familienunternehmen im B-to-B-Geschaft zu erklaren vermag.

Product Identifiers

Publisher
Springer Fachmedien Wiesbaden
ISBN-13
9783834926777
eBay Product ID (ePID)
178156654

Product Key Features

Author
Björn Schultheiss
Publication Name
Markenorientierung Und -Fuhrung Fur B-To-B-Familienunternehmen: Determinanten, Erfolgsauswirkungen Und Instrumentelle Ausgestaltung
Format
Paperback
Language
German
Subject
Marketing
Publication Year
2010
Type
Textbook
Number of Pages
239 Pages

Dimensions

Item Height
210mm
Item Width
148mm
Item Weight
327g

Additional Product Features

Title_Author
Björn Schultheiss
Country/Region of Manufacture
Germany

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Markenorientierung Und -Fuhrung Fur B-To-B-Familienunternehmen: Determinanten, Erfolgsauswirkungen Und Instrumentelle Ausgestaltung by Bjoern Schultheiss (Paperback, 2010)

About this product

Product Information

Product Identifiers

Product Key Features

Dimensions

Additional Product Features

Best Selling in Adult Learning & University

Permaculture: A Designer's Manual by Bill Mollison (Hardcover, 1988)

Australian Native Bee Book: Keeping Stingless Bee Hives for Pets, Pollination and Sugarbag Honey by Tim Heard (Paperback, 2015)

The Weed Forager's Handbook: A Guide to Edible and Medicinal Weeds in Australia by Adam Grubb, Annie Raser-Rowland (2012, Paperback)

Empire of the Summer Moon: Quanah Parker and the Rise and Fall of the Comanches, the Most Powerful Indian Tribe in American History by S.C. Gwynne (Paperback, 2011)

Botanical Field Guide by Stefan Mager (Fold-out book or chart, 2021)

Linux Basics For Hackers: Getting Started with Networking, Scripting, and Security in Kali by OccupyTheWeb (Paperback, 2018)

The Hundred Years' War on Palestine: A History of Settler Colonial Conquest and Resistance by Rashid I. Khalidi (Paperback, 2020)

Save on Adult Learning & University

The Australian Native Bee Hive Book: Keeping Stingless Sugarbag OATH Tim Heard

Weed Forager's Handbook: A Guide to Edible and Medicinal Weeds in Australia by A

Netter Atlas of Human Anatomy: Classic Regional Approach

Classical Mechanics: The Theoretical Minimum by George Hrabovsky

Havard's Nursing Guide to Drugs

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