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Marketing: A Practical Approach by Peter Rix (Paperback, 2010)

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Marketing: A Practical Approach by Peter Rix is a 592-page textbook published in 2010 by McGraw-Hill Education. The book covers management and marketing subjects and is written in English. This paperback book has a height of 263mm, a width of 213mm, and weighs 1350g. It is a valuable resource for university students and professionals interested in marketing. New sealed. With seal broken as pictured

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Marketing: A Practical Approach 7th Edition by Peter Rix has a successful, award-winning pedigree. For twenty years it has stood out from the pack, providing VET teachers and students with a comprehensive, no-nonsense approach to the principles of modern marketing. Peter Rix&#39s unique combination of expertise and experience in the worlds of both VET and marketing result in a truly outstanding text. The seventh edition builds on the strengths of its previous editions and examines the key trends that are changing the way marketers practise their craft. The text is supported by an Online Learning Centre which will be updated each semester to ensure content remains current and relevant.