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Marketing Analytics: A Practitioner's Guide To Marketing Analytics And Research Methods by Ashok Charan (Hardcover, 2015)

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The digital age has transformed the very nature of marketing. Armed with smartphones, tablets, PCs and smart TVs, consumers are increasingly hanging out on the internet. Cyberspace has changed the way they communicate, and the way they shop and buy. This fluid, de-centralized and multidirectional medium is changing the way brands engage with consumers.At the same time, technology and innovation, coupled with the explosion of business data, has fundamentally altered the manner we collect, process, analyse and disseminate market intelligence. The increased volume, variety and velocity of information enables marketers to respond with much greater speed, to changes in the marketplace. Market intelligence is timelier, less expensive, and more accurate and actionable.Anchored in this age of transformations, Marketing Analytics is a practitioner's guide to marketing management in the 21st century. The text devotes considerable attention to the way market analytic techniques and market research processes are being refined and re-engineered. Written by a marketing veteran, it is intended to guide marketers as they craft market strategies, and execute their day to day tasks.

Product Identifiers

Publisher
World Scientific Publishing Co Pte Ltd
ISBN-13
9789814641364
eBay Product ID (ePID)
212609113

Product Key Features

Author
Ashok Charan
Publication Name
Marketing Analytics: a Practitioner's Guide to Marketing Analytics and Research Methods
Format
Hardcover
Language
English
Subject
Marketing
Publication Year
2015
Type
Textbook
Number of Pages
720 Pages

Additional Product Features

Title_Author
Ashok Charan
Country/Region of Manufacture
Singapore

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Marketing Analytics: A Practitioner's Guide To Marketing Analytics And Research Methods by Ashok Charan (Hardcover, 2015)

About this product

Product Information

Product Identifiers

Product Key Features

Additional Product Features

Best Selling in Adult Learning & University

Time Management by Peter Quarry (Paperback, 1986)

Complete Illustrated Encyclopedia of Dinosaurs & Prehistoric Creatures by Dixon Dougal (Paperback, 2014)

Save on Adult Learning & University

Ford Falcon EF EL / Fairlane NF NL 1994 - 1998 Workshop Manual

Netter Atlas of Human Anatomy: Classic Regional Approach

Michael Price Nick Vandome Windows 11 for Seniors in easy steps (Paperback)

BORN IN 1971?... 1951?BIRTHDAY...Australian Social History....Chrisi, Birthdays

It's Not You: How to Identify and Heal from NARCISSISTIC People by Ramani Durvas

Ethical Practice in Applied Psychology 1st Edition by Christopher Boyle (English

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