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Marketing Communications in Tourism and Hospitality by Scott McCabe (Paperback, 2008)

About this product

About this product

Product Information

The rapidly changing context of the modern tourism and hospitality industry, responding to the needs of increasingly demanding consumers, coupled with the fragmenting nature of the marketing and media environment has led to an increased emphasis on communications strategies. How can marketing communication strategies meet the changing and challenging demands of modern consumers, and maintain a company's competitive edge? Marketing Communications in Tourism and Hospitality: concepts, strategies and cases discusses this vital discipline specifically for the tourism and hospitality industry. Using contemporary case studies such as South African Tourism, Travelocity and Virgin Trains, it explains and critiques the practice and theory in relation to this industry. Combining a critical theoretical overview with a practical guide to techniques and skills, it illustrates the role that communications play in the delivery and representation of hospitality and tourism services, whilst developing practical skills needed to understand, interpret and implement communications strategies within a management context. This systematic and cohesive text is essential reading for hospitality management students, and an invaluable resource for marketing practitioners in this growing area.

Product Identifiers

Publisher
Taylor & Francis Ltd
ISBN-13
9780750682770
eBay Product ID (ePID)
95557497

Product Key Features

Subject Area
Hotel Management
Author
Scott Mccabe
Publication Name
Marketing Communications in Tourism and Hospitality
Format
Paperback
Language
English
Publication Year
2008
Type
Textbook
Number of Pages
320 Pages

Dimensions

Item Height
246mm
Item Width
189mm
Item Weight
612g

Additional Product Features

Title_Author
Scott Mccabe
Country/Region of Manufacture
United Kingdom

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