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Marketing Fashion: A Global Perspective by Richard Petrizzi, Patricia Mink Rath, Penny Gill (Paperback, 2012)

About this product

About this product

Product Information

While rooted in traditional marketing principles, successful fashion marketing presents a unique set of opportunities and challenges. Marketing Fashion: A Global Perspective is the first text to engagingly present marketing theories and practices as they specifically relate to apparel, home goods, and other design-driven products. Using a variety of contemporary examples, the text details how fashion marketers develop and apply marketing strategies that meet consumer needs at a profit. Topics covered include: consumer and organizational buying behavior, market research, market segmentation, product planning and positioning, pricing, retailer relationships, and additional classic marketing theories and practices as they relate to design. In addition, Fashion Marketing explores in depth contemporary issues such as technology, social responsibility and ethics, sustainability, and globalization, and considers effective strategies for various economic climates.

Product Identifiers

Publisher
Bloomsbury Publishing PLC
ISBN-13
9781609010782
eBay Product ID (ePID)
114907640

Product Key Features

Author
Richard Petrizzi, Patricia Mink Rath, Penny Gill
Publication Name
Marketing Fashion: a Global Perspective
Format
Paperback
Language
English
Subject
Marketing, Business
Publication Year
2012
Type
Textbook
Number of Pages
528 Pages

Dimensions

Item Height
255mm
Item Width
205mm
Item Weight
1402g

Additional Product Features

Title_Author
Richard Petrizzi, Patricia Mink Rath, Penny Gill
Country/Region of Manufacture
United Kingdom

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