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Marketing Fashion, Second edition: Strategy, Branding and Promotion by Harriet Posner (Paperback, 2015)

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Price:
AU $61.04
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Estimated delivery Tue, 18 Jun - Mon, 15 Jul
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All tools in the modern marketer's kit are discussed, from attending fashion fairs to viral marketing and online strategies. Marketing is a vital component of the industry and an understanding of its importance and role is essential for those planning a career in fashion.