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Marketing Management: Text and Cases by David L Loudon, Robert E Stevens, Bruce Wrenn (Paperback, 2004)

About this product

About this product

Product Information

Marketing Management is a valuable resource for anyone trying to market a product or service. This volume integrates understandable marketing concepts and techniques with useful tables, graphs, and exhibits. Three leading experts in marketing research and management offer a step-by-step guide on how to market any business. Marketing Management is divided into two sections to accommodate a wide variety of interests. The first section is an essential textbook that offers a complete overview of marketing management, and describes the steps necessary for successful company-to-customer interaction. Each chapter comes generously enhanced with tables and charts to clearly demonstrate the marketing process from concept to implementation. The second section contains fifteen new case studies to challenge the more experienced marketing student as well as introduce the beginner to situations where the marketing process can be demonstrated. These cases provide a wide variety of managerial situations for small, medium, and large companies as well as entrepreneurial cases to expose readers to the types of analyses needed for those examples. From the creation of a new water-park to marketing algae products, these case studies provide backgrounds, histories, trend analyses, and data to reveal the companies' situations and possible solutions. This book is useful for training courses and valuable to students as well as business managers, CEOs, and entrepreneurs.

Product Identifiers

Publisher
Taylor & Francis Inc
ISBN-10
0789002906
ISBN-13
9780789002907
eBay Product ID (ePID)
95640795

Product Key Features

Author
David L Loudon, Robert E Stevens, Bruce Wrenn
Publication Name
Marketing Management: Text and Cases
Format
Paperback
Language
English
Subject
Sales & Marketing, Marketing
Publication Year
2004
Type
Textbook
Number of Pages
392 Pages

Dimensions

Item Weight
499g

Additional Product Features

Title_Author
Bruce Wrenn, David L Loudon, Robert E Stevens
Country/Region of Manufacture
United States

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