Picture 1 of 2

Stock photo
Stock photo
Marketing: The Management Way (Routledge Library Editions: Marketing) - Picture 1 of 2
Marketing: The Management Way (Routledge Library Editions: Marketing) - Picture 2 of 2

Marketing: The Management Way by Arnold K. Weinstein (Hardcover, 2014)

Be the first towrite a review.
  • simplybestprices-10to20dayshipping (470863)
  • 98.2% positive Feedback
Price:
AU $278.00
Free postage
Estimated delivery Tue, 11 Jun - Mon, 8 Jul
Returns:
30-day returns. Buyer pays for return postage.
Condition:
Brand new
Drawing from the behavioural sciences, management theory, quantitative decision theory and marketing theory, this book presents a comprehensive approach to marketing decision-making and illustrates why a marketing orientation is necessary for corporate survival.