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Marketing Strategy for Creative and Cultural Industries by Bonita M. Kolb (Paperback, 2016)

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Product Information

Successful marketing strategies are a vital aspect of any business. This textbook provides students and potential managers in the creative industries with a solid grounding in how to maximize the impact of their marketing efforts across a range of business types in the creative and cultural industries. With a range of learning exercises and real-life examples, this text shows how to create and execute successful marketing plans for creative businesses and is useful for marketing students and practitioners.

Product Identifiers

Publisher
Taylor & Francis Ltd
ISBN-13
9781138913639
eBay Product ID (ePID)
221353236

Product Key Features

Author
Bonita M. Kolb
Publication Name
Marketing Strategy for Creative and Cultural Industries
Format
Paperback
Language
English
Subject
Management, Business
Publication Year
2016
Type
Textbook
Number of Pages
246 Pages

Dimensions

Item Height
234mm
Item Width
156mm
Item Weight
386g

Additional Product Features

Title_Author
Bonita M. Kolb
Series Title
Discovering the Creative Industries
Country/Region of Manufacture
United Kingdom

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Marketing Strategy for Creative and Cultural Industries by Bonita M. Kolb (Paperback, 2016)

About this product

Product Information

Product Identifiers

Product Key Features

Dimensions

Additional Product Features

Best Selling in Adult Learning & University

Permaculture: A Designer's Manual by Bill Mollison (Hardcover, 1988)

Australian Native Bee Book: Keeping Stingless Bee Hives for Pets, Pollination and Sugarbag Honey by Tim Heard (Paperback, 2015)

The Weed Forager's Handbook: A Guide to Edible and Medicinal Weeds in Australia by Adam Grubb, Annie Raser-Rowland (2012, Paperback)

Empire of the Summer Moon: Quanah Parker and the Rise and Fall of the Comanches, the Most Powerful Indian Tribe in American History by S.C. Gwynne (Paperback, 2011)

Botanical Field Guide by Stefan Mager (Fold-out book or chart, 2021)

Linux Basics For Hackers: Getting Started with Networking, Scripting, and Security in Kali by OccupyTheWeb (Paperback, 2018)

The Hundred Years' War on Palestine: A History of Settler Colonial Conquest and Resistance by Rashid I. Khalidi (Paperback, 2020)

Save on Adult Learning & University

The Australian Native Bee Hive Book: Keeping Stingless Sugarbag OATH Tim Heard

Weed Forager's Handbook: A Guide to Edible and Medicinal Weeds in Australia by A

Netter Atlas of Human Anatomy: Classic Regional Approach

The Red Book: Liber Novus by Carl Gustav Jung (English) Hardcover Book

The Indoctrinated Brain: How to Successfully Fend Off the Global Attack on Your

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