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This book explains the role of marketing within tourism management and the related areas of leisure and hospitality management. Written specifically for students and future managers in these industries, it presents material in a clear and concise way which stresses how the tourism product, in its many forms, differs from other kinds of product and service. A variety of case studies draw together and illustrate the material covered in the main text.
Tony Seaton is Director of the Scottish Tourism Research Unit, and lectures at the Scottish Hotel School, University of Strathclyde, UK. Marion Bennett is lecturer in tourism at the University of Surrey, UK.