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Marketing Tourism Products: Concepts, Issues, Cases by A.V. Seaton, M.M. Bennett (Paperback, 1996)

About this product

About this product

Product Information

This book explains the role of marketing within tourism management and the related areas of leisure and hospitality management. Written specifically for students and future managers in these industries, it presents material in a clear and concise way which stresses how the tourism product, in its many forms, differs from other kinds of product and service. A variety of case studies draw together and illustrate the material covered in the main text.

Product Identifiers

Publisher
Cengage Learning Emea
ISBN-13
9781861523020
eBay Product ID (ePID)
95788179

Product Key Features

Author
A.V. Seaton, M.M. Bennett
Publication Name
Marketing Tourism Products: concepts, Issues, Cases
Format
Paperback
Language
English
Subject
Marketing, Business
Publication Year
1996
Type
Textbook
Number of Pages
564 Pages

Dimensions

Item Height
248mm
Item Width
187mm
Item Weight
1090g

Additional Product Features

Title_Author
M.M. Bennett, A.V. Seaton
Country/Region of Manufacture
United Kingdom

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