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Marketing Wireless Products by Sarah-Jayne Gratton, Dean A. Gratton (Paperback, 2004)

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Product Information

Marketing Wireless Products provides a comprehensive insight into the world of wireless technology marketing by addressing the many issues faced in effectively presenting this new technology to the end user/consumer. The book is based upon the rationale that technology marketing, and in particular wireless technology marketing, has always proved somewhat paradoxical to those working within the industry. By drawing upon the knowledge of industry leaders within the wireless world, the reader significantly benefits from the personal experiences of those who are primarily responsible for communicating a product's message to the consumer. To those entering the world of technology marketing for the first time, Marketing Wireless Products provides a valuable tutorial, opening up the reader to the thoughts and experiences of industry figureheads, whilst encouraging the birth of fresh perspectives. To existing technology marketers, the book provides a valuable reference, allowing the reader to consider his/her particular approach to marketing alongside the successes and failures of peers. The book is accompanied by a regularly updated web site to keep up with advances in the field as this is such a fast-moving area and technology is continuing to change rapidly.

Product Identifiers

Publisher
Taylor & Francis Ltd
ISBN-13
9780750659369
eBay Product ID (ePID)
94993626

Product Key Features

Author
Sarah-Jayne Gratton, Dean A. Gratton
Publication Name
Marketing Wireless Products
Format
Paperback
Language
English
Subject
Computer Science
Publication Year
2004
Type
Textbook
Number of Pages
288 Pages

Dimensions

Item Height
234mm
Item Width
156mm
Item Weight
431g

Additional Product Features

Title_Author
Sarah-Jayne Gratton, Dean A. Gratton
Country/Region of Manufacture
United Kingdom

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Marketing Wireless Products by Sarah-Jayne Gratton, Dean A. Gratton (Paperback, 2004)

About this product

Product Information

Product Identifiers

Product Key Features

Dimensions

Additional Product Features

Best Selling in Adult Learning & University

1871-2021 History Debunked: How Wars and the Scapegoat for Zionism Were Created by Rowald Holt (Paperback, 2020)

Doug Stone's Gold Atlas of Victoria by Douglas M. Stone (Spiral Bound, 2011)

Australian Native Bee Book: Keeping Stingless Bee Hives for Pets, Pollination and Sugarbag Honey by Tim Heard (Paperback, 2015)

The Weed Forager's Handbook: A Guide to Edible and Medicinal Weeds in Australia by Adam Grubb, Annie Raser-Rowland (2012, Paperback)

Linux Basics For Hackers: Getting Started with Networking, Scripting, and Security in Kali by OccupyTheWeb (Paperback, 2018)

Botanical Field Guide by Stefan Mager (Fold-out book or chart, 2021)

The Hundred Years' War on Palestine: A History of Settler Colonial Conquest and Resistance by Rashid I. Khalidi (Paperback, 2020)

Save on Adult Learning & University

The Australian Native Bee Hive Book: Keeping Stingless Sugarbag OATH Tim Heard

Netter Atlas of Human Anatomy: Classic Regional Approach

Havard's Nursing Guide to Drugs

George Hrabovsky Leonard Susskind Classical Mechanics (Paperback)

Robert A. Monroe Journeys Out of the Body (Paperback) Journeys Trilogy

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