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Marketing and Selling Professional Services in Architecture and Construction by Basil Sawczuk (Paperback, 2009)

This practical book on selling and marketing will help architects, engineers, project managers, facilities managers, surveyors, and contractors 'sell' themselves to prospective clients. As clients become more sophisticated at both local and international level, and as competition in the construction industry increases, both contractors and consultants have to take a more professional approach to selling themselves. This is especially true for PFI bids where vast resources are committed to winning multi-million pound contracts. Through a simple-to-follow process, illustrated with plenty of diagrams and checklists, Marketing & Selling Professional Services in Architecture & Construction sets out the seven key aspects of selling and marketing professional services. It is full of applicable ideas and examples and is well structured to enable readers to dip into the section relevant to their current needs.

Publisher
John Wiley and Sons Ltd, Wiley-Blackwell (An Imprint of John Wiley & Sons Ltd)
ISBN-10
1405181877
ISBN-13
9781405181877
eBay Product ID (ePID)
96101597

Place of Publication
Chicester
Spine
16mm
Content Note
Illustrations
Author Biography
Basil Sawczuk, Business Development & Marketing Director, Accord Housing & Environmental Services; formerly National Sales & Marketing Director, WS Atkins Property Services
Date of Publication
16/10/2009
Genre
Civil Engineering & Environmental Engineering
Country of Publication
United Kingdom

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