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Markets Never Forget (But People Do): How Your Memory Is Costing You Money--and Why This Time Isn't Different by Lara W. Hoffmans, Kenneth L. Fisher (Hardcover, 2011)

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Author: Kenneth L. Fisher. The past is never indicative of the future, but history can be one powerful guide in shaping forward looking expectations. Format: Hardback. Title: Markets Never Forget (But People Do).