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Mass Media, An Aging Population, and the Baby Boomers by Jeremy H. Lipschultz, Michael L. Hilt (Paperback, 2013)

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Product Information

As the oldest members of the baby boomer generation head into their retirement years, this demographic shift is having a substantial influence on uses of mass media, as well as the images portrayed in these media. Mass Media, An Aging Population, and the Baby Boomers provides a comprehensive examination of the relationship between media and aging issues, addressing mass media theory and practice as it relates to older Americans. Reviewing current research on communication and gerontology, authors Michael Hilt and Jeremy Lipschultz focus on aging baby boomers and their experiences with television, radio, print media, entertainment, advertising and public relations, along with the Internet and new media. They draw from studies about health and sexuality to understand views of aging, and present a view of older people as important players in the political process. Hilt and Lipschultz conclude the volume by addressing trends and making predictions related to baby boomers and mass media. Providing a timely and insightful examination of the linkage between mass media and aging issues, this volume will prove a valuable resource for scholars and students in media and gerontology. It is intended for use in coursework addressing such topics as mass communication and society, media and aging, media and public opinion, sociology, and social gerontology.

Product Identifiers

Publisher
Taylor & Francis Ltd
ISBN-13
9780415649940
eBay Product ID (ePID)
138821552

Product Key Features

Subject Area
Biological Psychology
Author
Jeremy H. Lipschultz, Michael L. Hilt
Publication Name
Mass Media, an Aging Population, and the Baby Boomers
Format
Paperback
Language
English
Publication Year
2013
Type
Textbook
Number of Pages
202 Pages

Dimensions

Item Height
229mm
Item Width
152mm
Item Weight
295g

Additional Product Features

Title_Author
Michael L. Hilt, Jeremy H. Lipschultz
Series Title
Routledge Communication Series
Country/Region of Manufacture
United Kingdom

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Mass Media, An Aging Population, and the Baby Boomers by Jeremy H. Lipschultz, Michael L. Hilt (Paperback, 2013)

About this product

Product Information

Product Identifiers

Product Key Features

Dimensions

Additional Product Features

Best Selling in Adult Learning & University

Permaculture: A Designer's Manual by Bill Mollison (Hardcover, 1988)

Australian Native Bee Book: Keeping Stingless Bee Hives for Pets, Pollination and Sugarbag Honey by Tim Heard (Paperback, 2015)

The Weed Forager's Handbook: A Guide to Edible and Medicinal Weeds in Australia by Adam Grubb, Annie Raser-Rowland (2012, Paperback)

Empire of the Summer Moon: Quanah Parker and the Rise and Fall of the Comanches, the Most Powerful Indian Tribe in American History by S.C. Gwynne (Paperback, 2011)

Botanical Field Guide by Stefan Mager (Fold-out book or chart, 2021)

Linux Basics For Hackers: Getting Started with Networking, Scripting, and Security in Kali by OccupyTheWeb (Paperback, 2018)

The Hundred Years' War on Palestine: A History of Settler Colonial Conquest and Resistance by Rashid I. Khalidi (Paperback, 2020)

Save on Adult Learning & University

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Weed Forager's Handbook: A Guide to Edible and Medicinal Weeds in Australia by A

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