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Measuring Advertising Effectiveness: McGraw Hill Series in Marketing and Advertising by Darrell Blaine Lucas, Steuart Henderson Britt (Paperback / softback, 2012)

About this product

About this product

Product Identifiers

Publisher
Literary Licensing, LLC
ISBN-10
1258442035
ISBN-13
9781258442033
eBay Product ID (ePID)
188325789

Product Key Features

Author
Steuart Henderson Britt, Darrell Blaine Lucas
Format
Unsewn / Adhesive Bound, Trade Paperback (US), Paperback / Softback
Language
English
Subject
Anthologies
Type
Textbook

Additional Product Features

Date of Publication
21/07/2012
Country of Publication
United States

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