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Media Choice: A Theoretical and Empirical Overview by Tilo Hartmann (Hardcover, 2009)

About this product

About this product

Product Information

This volume represents the next generation of research in media psychology, bridging selective exposure into a larger framework of choice in media usage. Considering the myriad media options available to use, this work seeks to answer such questions as: What mechanisms guide an individual's exposure to/choice of media? How can researchers model them? The questions why and how people decide to use media offerings are key in current communication scholarship. Research on selective exposure has addressed this area in the past, but the term 'media choice' is used here to represent any implicit/automatic/spontaneous or explicit/deliberate 'decisions' of the users and subsequent behavioral consequences that lead to a contact with a media stimulus.

Product Identifiers

Publisher
Taylor & Francis Ltd
ISBN-13
9780415964562
eBay Product ID (ePID)
96776230

Product Key Features

Book Title
Media Choice: a Theoretical and Empirical Overview
Author
Tilo Hartmann
Format
Hardcover
Language
English
Publication Year
2009
Number of Pages
320 Pages

Dimensions

Item Height
229mm
Item Width
152mm
Item Weight
544g

Additional Product Features

Editor
Tilo Hartmann
Country/Region of Manufacture
United Kingdom

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